Immersive experience
Béziers Agricultural Show
April 18, 2025To coincide with the Salon de l'Agriculture in Béziers, Hypnesia offered the general public a unique immersive virtual reality experience at the heart of the bullfighting world. For three days, visitors were able to discover an exclusive live-action 360° video, retracing the life of a fighting bull, from its birth in the campo to its entry into the Béziers bullring.
Filmed as close as possible to the animals, in their natural environment, and enhanced by aerial drone shots, this production offered a rare and sensitive perspective on an often misunderstood animal. Broadcast using Meta Quest 3 headsets, the experience plunged visitors into total immersion, transporting them to the heart of the herd as if they were there.
The success of this immersive initiative was immediate: visitors of all ages were impressed and moved by the closeness of the images, and the emotion transmitted through the headset. The enthusiastic reception of this VR animation also aroused the interest of many local exhibitors and partners, confirming the impact of virtual reality as a tool for cultural and agricultural mediation.
This project was carried out in collaboration with Betarra and the Arènes de Béziers, and is in line with Hypnesia's commitment to promoting territories, know-how and heritage through accessible and mobile immersive content.
