Immersive Project

As part of a collaboration with Betarra and the Arènes de Béziers bullring, Hypnesia produced a 360° live-action video retracing the life of a fighting bull, from its birth to its entry into the arena.
The footage was shot as close as possible to the animals, in their natural environment, with ground and aerial sequences thanks to the use of drones. The result: a powerful and sensitive immersion, highlighting the animal in all its nobility and reality.

Hypnesia also operated and broadcast this immersive experience during the 3 days of the Salon de l'Agriculture in Béziers, using Meta Quest 3 headsets.
The public response was enthusiastic: many visitors expressed their emotion and amazement at this unprecedented proximity to the animals.

This project aroused great interest among other exhibitors, confirming the impact of the immersive format in the cultural, agricultural and heritage fields.
On the strength of this success, Hypnesia is already developing new immersive experiences in the same vein.